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+--- Thread: Automotive News Ranger Raptor embodies Ford strategy of high-margin, low-cost variants (/showthread.php?tid=5120)
Ranger Raptor embodies Ford strategy of high-margin, low-cost variants - Automotive News - 05-11-2023
Ranger Raptor embodies Ford strategy of high-margin, low-cost variants
<p>The 2024 Ranger Raptor, which expands Ford's line of high-performance off-roaders into the midsize pickup segment, costs 67 percent more than the truck's base model but shares most of the same parts.</p>
https://www.autonews.com/marketing/2024-ford-ranger-raptor-boost-ice-profits-little-extra-cost