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+--- Thread: Automotive News Kia no longer just a value brand, says America CEO Sean Yoon (/showthread.php?tid=6149)
Kia no longer just a value brand, says America CEO Sean Yoon - Automotive News - 06-02-2023
Kia no longer just a value brand, says America CEO Sean Yoon
<p>Kia America CEO Sean Yoon said the company has gone through a transformative image overhaul, with new emphasis on crossovers and more disciplined incentive spending to improve consumer perception.</p>
https://www.autonews.com/talk-top/kia-america-ceo-sean-yoon-value-brand-label-no-longer-valid