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GM's Barra: Profit potential in 'above and beyond' tech, not heated seats - Automotive News - 06-02-2023
GM's Barra: Profit potential in 'above and beyond' tech, not heated seats
<p>Software and services represent a major growth opportunity for GM, particularly as they extend beyond a vehicle's first owner, Barra said.</p>
https://www.autonews.com/automakers-suppliers/gm-ceo-mary-barra-software-services-autonomy-mean-growth