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| Nissan extends naming rights to new Tennessee Titans stadium |
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Posted by: Automotive News - 11-18-2023, 07:52 AM - Forum: Other Automakers
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Nissan extends naming rights to new Tennessee Titans stadium
<p class="">Nissan announced Friday it has signed a 20-year naming-rights deal for the planned new home of the Tennessee Titans NFL franchise. Financial details were not disclosed.</p><p class="">Scheduled for completion in 2027, the $2.1 billion <a href="https://www.tennesseetitans.com/new-stadium/" target="_blank">Nissan Stadium</a> will host Titans home games, Tennessee State University football games, concerts and civic events.</p><p class="">The new venue will be built on the east side of the current stadium campus, along Nashville's East Bank. It will sport a circular translucent roof, exterior porches with panoramic views of Nashville, and a 12,000-square-foot community space. A new development will replace the current stadium.</p><p class="">Tennessee is home to Nissan's North American headquarters, a vehicle assembly plant and a powertrain factory. The automaker employs more than 11,000 people in the state. </p><p class="">"Nissan Stadium is a centerpiece of the Nashville skyline and has become a household name in Middle Tennessee," Nissan Americas Chairperson Jeremie Papin said in a statement. "It is important for Nissan to keep our name on the new stadium."</p><p><strong>Marketing platform</strong></p><body><p class="">The stadium sponsorship deal expands on a partnership between the Titans and Nissan that began in 2015. </p><p class="">The initial stadium naming rights occurred against a backdrop of Nissan getting serious about competing in the full-size truck segment. In late 2015, Nissan introduced its redesigned full-size pickup — coincidentally named the Titan.</p><p class="">The new sponsorship deal offers Nissan a bigger marketing stage and follows a multiyear <a href="https://www.autonews.com/sales/nissan-sales-stumble-25-2022-largely-chip-shortages" target="_blank">product reboot</a> that took the company's lineup to one of the industry's freshest from among its oldest. </p><p class="">The deal also comes as the Japanese automaker <a href="https://www.autonews.com/sales/nissan-sales-stumble-25-2022-largely-chip-shortages" target="_blank">struggles</a> for market traction. Nissan Group, which includes luxury brand Infiniti, suffered a 25 percent sales slump in U.S. sales last year. </p><p class="">The new high-tech Nissan Stadium would position Nashville to better compete for more national sporting events such as the Super Bowl and March Madness college football tournament. </p><p class="">Nissan's sponsorship deal includes areas in the stadium for brand experiences and displays and involvement in the Titans' broadcast platforms. </p><p class="">Nissan will also support a program in the Titans ONE Community philanthropic platform, which reaches Nashville's underrepresented and marginalized communities. </p></body>
https://www.autonews.com/marketing/nissa...ns-stadium
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